Advice and information campaigns are advertising things to create awareness of something that is wrong and un ethical. It is fair to those who either agree or are being affected by the cause that they are raising concern about. NHS posters are also aimed to hit people where it hurts and give an un conscious message that something is not right and that you should change it.
Direct messaging - Awareness campaigns (Charity)
They address issues in a way that is obvious, for instance, in the advertising that is promoting getting rid of homophobia, they use short sentences to get their point across about how un fair something is. It is ethical because is shows that they're aware of the suffering of everyday people. It is completely fair because many people agree with what these campaigns are promoting and want to help them.
Unconscious messaging - Propaganda
This is completely un ethical in every way because they are attempting to convince you that something is completely different to what is actually is. For example, most of the war posters that they used created a false sense of security as if you were coming home to the women who'd be longing your arrival. It is not fair at all because they create some illusion that you are going to be safe or that something is going to be brilliant, but when you get there, you realise it wasn't what you'd thought.
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