Self Assessment
How is colour used when designers are developing concepts for public information?
Colour creates emotion in people, even if they don't know it. So designers try and label the emotions that people feel when they see a colour and then the emotions that they want people to feel when they look at their advertisement. They then put the colour that is closest to what they want people to feel and use that as the main background for there advert.
Why can colour be so powerful to hook and audience or deliver a message to the viewer?
It can hook an audience by the emotions you relate to a colour. For instance, if you saw an advert with a lot of orange on it, you may think that it is quite a fun, happy thing that they are advertising. If this had a photo of a cruise on it and people laughing and dancing, their message could be 'people are having fun on our cruise, so why aren't you?'.
What materials have you used when creating your colour profiles and how can you experiment further?
I have used paint mainly, as well as some oil pastels and soft chalk pastels. To experiment further, next time I could use ink or felt tips to see the different styles and patterns it creates.
How do your propaganda examples communicate messages through the use of colour?
I couldn't find any propaganda posters in the colours I used, however other ones, such as army recruitment, may use a light yellow with a green giving the impression that the army is a happy place to be. If someone was trying to show authority and power, they may use red and black because these colours, to me, represent anger and sadness, so they will make people feel powerless and that they should conform to what the people with the power want.
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