The Target Audiences of Advertisements - Smoking

I think that this advert is aimed at children. This is because the teddy bear dies after smoking, so a small child is not going to want to die like the teddy, so they wont smoke. The font is like a type writer font, so it is quite old fashioned. It is also quite jagged and messy, so it may appear that it was written a long time ago which may trigger someone to realize that they didn't know anything about smoking then, so we should be more advanced and not smoke because we know the risks. Also, the end photo where the teddy is dead, it is in a black and white effect, which seems quite gloomy and upsetting, apposed to the bright, vibrant, happy colour.  It could also be aimed at teenagers who have younger siblings who look up to them.

I think this advert is aimed at people from the age of around 20 to about 45. It could also be aimed at people who smoke due to stress. In the advert, it's not too noticeable, but you can see a light shade of grey, sort of like smoke, around the man. Because of his leg looking like a cigarette, you may unconsciously think that you are like a cigarette and you have a limited time before you burn out. There is no font used in this because the image is quite harsh. Also, you would have to look quite closely to get the full message behind this because each time you look at it, you notice something different and new. You could notice the way that his head is tilted, that he doesn't know the damage that smoking has on him because his eyes are shut, or facing towards the cigarette.                                                                  

I think that this advert is aimed at everyone because it emphasizes the fact that smoking kills you because the shadow of his hand is a gun, and people associate a gun with death. Also, the effect is black and white; so people will be brought down when they see this because black is a sorrowful colour and is usually the colour you would wear to a funeral. This advert links in quite well to the other two adverts above because they're all about death. I personally think that this advert may be aimed at men more than women because stereotypically, men like guns and war.