Designs for Stencil

These are my three design ideas for raising awareness about palm oil. I have chosen three popular products because many people would recognize them if they were to be advertised. 

To develop on these, I could make them look more sharp and and draw them out better. 

The design that is my favorite and that I am going to choose is the Ben and Jerry's because even though the other two products are quite popular, they aren't as famous. Also, many more Americans and people from other countries buy the ice cream, so it would have a wider target audience.

Cause for Concern

I have chosen to raise awareness about the use of palm oil. This is because it is a product on high demand, but with the high consequences of killing animas. We consume this product daily, and we choose to ignore the damage we do to the rest of the world and some of the wildlife that lives there.
I want to raise awareness of this because very few people who consume this product know what they're doing to the rainforest, but the small minority that do, don't care.

The issues that I feel that I should address are:
Destroying the rainforest
Killing monkeys and other wildlife
What products don't use palm oil

This is an image of palm oil:

These are just a few of the many products that use it:

Banksy - Week 4

Here are three examples of Banksy's work:

The message:
That everything gets swept under the carpet.

Placed:
North London

By placing this is a public place, he can draw more attention to the fact that this is what people do everyday. The graffiti to me shows that everyone thinks "out of sight, out of mind". Also, another aspect of this could be that other people see your business (because her head is faced away from the rug looking wall) and seems to be paying more attention to whatever is going on where she is looking, opposed to whatever she is sweeping away.
The technique of this piece is very clever because he has cleverly chosen a white  wall and added shading to create the woman and the part above the brick wall and has only painted the bottom part of it where it seems more like what we would typically draw as a brick wall.

The message:
That society doesn't allow us to follow our dreams any more.

Placed:
Chinatown

By putting this in a public place, he can emphasize the sad, but true, fact of life that we live in today. The graffiti technique in this is quite unique because if you look beneath the "cancelled" sign, it shows some writing that looks quite amateur and as if a child has created it where as the red sign appears to be a sticker that they used to use when something like a show was cancelled.
To me, this piece shows that despite what you're told, someone is always above you, controlling you like puppets and so you have to conform to whatever they want, otherwise you wont fit in. Too add, the grey writing behind it seems quite old and dated, so the vibrant red seems more modern and up to date.

The message:
To me, this message shows a doctor which may or may not be him questioning the heart about New York.

Placed:
New York City, Cedar Street (between Greenwich and Trinity)


The graffiti in this shows the doctor checking something to do with the heart. To me, this makes me think that someone is trying to see whether there is something wrong with the world we live in today. I think this because they have used the symbol of the "I ♥ NY" which makes it common, and if something is common, it shows that it is a trend and people agree with whatever is being stated or talked about.
By putting this in public, not only does this get a wider audience range than in a gallery, but it also makes people stop and wonder the message behind it. The technique of this is really cool because he has created this piece in a way that will make you think twice. Also, he has made the doctor higher than the heart which could show that he is of a higher society or is more advanced than the thing he is assessing. Too add to this, he has also made the doctor darker than the "I ♥ NY" which could show that the people who question society aren't as happy as the ones who just go out to embrace and enjoy it.

My mock up

This here is my mock up

I created this by finding an image of a man fishing on a box, an image of a cigarette and some dead fish cartoons. After finding these images, added them all to photoshop and used the magic wand tool to get rid of the backgrounds. I knew the idea I wanted to follow, so I created the background to look like someone was ice fishing. Just before I finished my mock up, I added everything together and made sure that everything fitted together quite well.

The idea

The idea of this is that smokers don't know the harm that smoking does to them. This idea can be shown with the man looking the other way, as if completely oblivious to everything. The dead fish show death and the cigarettes show that they kill things. Also, the layer of ice can also represent not knowing because you can't see under it. To add, I have also made sure that you can see the hook by the cigarette in the water and this stems from the very common phrase about smoking, 'being hooked'.

What is 'Gorilla Marketing'?

I reaearched gorilla marketing and it just came up with the correction 'Guerilla Marketing'

The online definition of 'guerilla marketing' that I found was: 'Guerilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.' 

A few examples:

Poplet about my smoking advert ideas.

This is my poplet with my ideas on.

These are the images, but enlarged so you can see the writing.

The Target Audiences of Advertisements - Smoking

I think that this advert is aimed at children. This is because the teddy bear dies after smoking, so a small child is not going to want to die like the teddy, so they wont smoke. The font is like a type writer font, so it is quite old fashioned. It is also quite jagged and messy, so it may appear that it was written a long time ago which may trigger someone to realize that they didn't know anything about smoking then, so we should be more advanced and not smoke because we know the risks. Also, the end photo where the teddy is dead, it is in a black and white effect, which seems quite gloomy and upsetting, apposed to the bright, vibrant, happy colour.  It could also be aimed at teenagers who have younger siblings who look up to them.

I think this advert is aimed at people from the age of around 20 to about 45. It could also be aimed at people who smoke due to stress. In the advert, it's not too noticeable, but you can see a light shade of grey, sort of like smoke, around the man. Because of his leg looking like a cigarette, you may unconsciously think that you are like a cigarette and you have a limited time before you burn out. There is no font used in this because the image is quite harsh. Also, you would have to look quite closely to get the full message behind this because each time you look at it, you notice something different and new. You could notice the way that his head is tilted, that he doesn't know the damage that smoking has on him because his eyes are shut, or facing towards the cigarette.                                                                  

I think that this advert is aimed at everyone because it emphasizes the fact that smoking kills you because the shadow of his hand is a gun, and people associate a gun with death. Also, the effect is black and white; so people will be brought down when they see this because black is a sorrowful colour and is usually the colour you would wear to a funeral. This advert links in quite well to the other two adverts above because they're all about death. I personally think that this advert may be aimed at men more than women because stereotypically, men like guns and war. 

Self Assessment - Unit Two, Week Two.

Self Assessment 

How is colour used when designers are developing concepts for public information? 

Colour creates emotion in people, even if they don't know it. So designers try and label the emotions that people feel when they see a colour and then the emotions that they want people to feel when they look at their advertisement. They then put the colour that is closest to what they want people to feel and use that as the main background for there advert.

Why can colour be so powerful to hook and audience or deliver a message to the viewer?

It can hook an audience by the emotions you relate to a colour. For instance, if you saw an advert with a lot of orange on it, you may think that it is quite a fun, happy thing that they are advertising. If this had a photo of a cruise on it and people laughing and dancing, their message could be 'people are having fun on our cruise, so why aren't you?'.

What materials have you used when creating your colour profiles and how can you experiment further? 

I have used paint mainly, as well as some oil pastels and soft chalk pastels. To experiment further, next time I could use ink or felt tips to see the different styles and patterns it creates.

How do your propaganda examples communicate messages through the use of colour?

I couldn't find any propaganda posters in the colours I used, however other ones, such as army recruitment, may use a light yellow with a green giving the impression that the army is a happy place to be. If someone was trying to show authority and power, they may use red and black because these colours, to me, represent anger and sadness, so they will make people feel powerless and that they should conform to what the people with the power want.

How Colour Creates Empathy and Emotions

The poster I've used is created by This Next company.  It is a awareness campaigns (Charity)  Type of public information and is message is that you should be happy and live your life no matter what.
The colour orange hooks an audience because it is quite a vibrant and contrasting colour that can catch your eye when walking down the street. The poster I have used enhances the description I have given because it seems like a child has written it because if the writing, and you'd presume the child is happy because there is a flower type shape. The music that I would associate with this colour is I Love It by Icona Pop because it is happy and bouncy.

The poster I have used is created by Zazzle. It is an Awareness campaign (Charity) and it's message is to be the bigger person and to be courageous.
The colour purple hooks an audience because it is quite a deep, peculiar colour and if it is a deep purple, it may appear quite a depressing advert, but if it is a light lilac, you may think it is quite a girly and tranquil colour. The poster I have used enhances the colour purple because it is quite a thoughtful, meaningful poster and the purple makes it seem all that more poignant. The poster of Malala enhances this because she is an inspirational person and has changed many peoples lives. If I had to associate this poster with a song, I would associate it with Albertross by Fleetwood Mac because it is a slow and calm song.

This poster is created by Behance  it is an Advice and information Campaign and it's message is that you should start being more eco friendly because we are killing the earth.
The colour green hooks an audience because the lime green is quite an unusual and bright colour. The poster I have used enhances the rest of my page because it is a. Basic, simple design, but it catches your eye because of the funky green background behind the basic white and simple font. The poster also stands out because the light bulb sort of looks like a microphone, so it may make someone think that you should shout about changing our ways. If I had to associate a song with this, I would associate it with Feeling Good by Nina Simone because it is seems like quite a deep sea green song that is quite relaxing and positive.

Evaluation of poster design (2013)

Suitable for your target audience? 

The poster I have made is not overly suitable for my target audience because it hasn't really got anything that will interest teenagers and young adults. This could be because I have just got some fingers with shoes on, so it doesn't really seem to have a 'message' behind it.

Correctly responding to the brief?

It looks nothing like my mock up so that could have been improved on. This is probably due to dis organisation, so I couldn't take the correct photos. 

Interesting, creative and hooking the buyer?

It is quite interesting and unusual, however, I wouldn't say that it would hook the buyer because it hasn't got really bright colours.

Quality of Photography?

The photography of the shoes was quite good, and that was what I took with a camera, but the other photos I got off of the internet, so the quality isn't as good.

Clear and succinct poster and does it link to the audience? 

It doesn't link to the audience because it isn't too interesting and won't get there attention.

Convey a clear message?

It doesn't really have a message because it is some fingers with shoes, so it is quite pointless.

This is the poster that I finally made:

I created this by distorting the photo of the shoes and adding them on to the fingers that were running on grass.

Self Assessment.

 I think that my poster was quite bad because the images were of a bad quality and I rushed it. If I were to do this again, I'd be more organized and take my own photos and stick more to my mockups because then I'd have a better idea on what I'd be doing rather than trying different techniques when I'm trying to make it.

Three different types of public information

Advice and information Campaigns

 Advice and information campaigns are advertising things to create awareness of something that is wrong and un ethical. It is fair to those who either agree or are being affected by the cause that they are raising concern about. NHS posters are also aimed to hit people where it hurts and give an un conscious message that something is not right and that you should change it.

Direct messaging - Awareness campaigns (Charity)

They address issues in a way that is obvious, for instance, in the advertising that is promoting getting rid of homophobia, they use short sentences to get their point across about how un fair something is. It is ethical because is shows that they're aware of the suffering of everyday people. It is completely fair because many people agree with what these campaigns are promoting and want to help them.

Unconscious messaging - Propaganda

 This is completely un ethical in every way because they are attempting to convince you that something is completely different to what is actually is. For example, most of the war posters that they used created a false sense of security as if you were coming home to the women who'd be longing your arrival. It is not fair at all because they create some illusion that you are going to be safe or that something is going to be brilliant, but when you get there, you realise it wasn't what you'd thought.