Most Inspiring Advert of the Week

In my opinion, the mist inspirational advert that I saw was 'Gay Mountain' because I thought it showed that you should show pride no matter what your appearance, sexuality or race.

This is the advert link:

Gay Mountain Advert

Designs for Stencil

These are my three design ideas for raising awareness about palm oil. I have chosen three popular products because many people would recognize them if they were to be advertised. 

To develop on these, I could make them look more sharp and and draw them out better. 

The design that is my favorite and that I am going to choose is the Ben and Jerry's because even though the other two products are quite popular, they aren't as famous. Also, many more Americans and people from other countries buy the ice cream, so it would have a wider target audience.

Cause for Concern

I have chosen to raise awareness about the use of palm oil. This is because it is a product on high demand, but with the high consequences of killing animas. We consume this product daily, and we choose to ignore the damage we do to the rest of the world and some of the wildlife that lives there.
I want to raise awareness of this because very few people who consume this product know what they're doing to the rainforest, but the small minority that do, don't care.

The issues that I feel that I should address are:
Destroying the rainforest
Killing monkeys and other wildlife
What products don't use palm oil

This is an image of palm oil:

These are just a few of the many products that use it:

Banksy - Week 4

Here are three examples of Banksy's work:

The message:
That everything gets swept under the carpet.

Placed:
North London

By placing this is a public place, he can draw more attention to the fact that this is what people do everyday. The graffiti to me shows that everyone thinks "out of sight, out of mind". Also, another aspect of this could be that other people see your business (because her head is faced away from the rug looking wall) and seems to be paying more attention to whatever is going on where she is looking, opposed to whatever she is sweeping away.
The technique of this piece is very clever because he has cleverly chosen a white  wall and added shading to create the woman and the part above the brick wall and has only painted the bottom part of it where it seems more like what we would typically draw as a brick wall.

The message:
That society doesn't allow us to follow our dreams any more.

Placed:
Chinatown

By putting this in a public place, he can emphasize the sad, but true, fact of life that we live in today. The graffiti technique in this is quite unique because if you look beneath the "cancelled" sign, it shows some writing that looks quite amateur and as if a child has created it where as the red sign appears to be a sticker that they used to use when something like a show was cancelled.
To me, this piece shows that despite what you're told, someone is always above you, controlling you like puppets and so you have to conform to whatever they want, otherwise you wont fit in. Too add, the grey writing behind it seems quite old and dated, so the vibrant red seems more modern and up to date.

The message:
To me, this message shows a doctor which may or may not be him questioning the heart about New York.

Placed:
New York City, Cedar Street (between Greenwich and Trinity)


The graffiti in this shows the doctor checking something to do with the heart. To me, this makes me think that someone is trying to see whether there is something wrong with the world we live in today. I think this because they have used the symbol of the "I ♥ NY" which makes it common, and if something is common, it shows that it is a trend and people agree with whatever is being stated or talked about.
By putting this in public, not only does this get a wider audience range than in a gallery, but it also makes people stop and wonder the message behind it. The technique of this is really cool because he has created this piece in a way that will make you think twice. Also, he has made the doctor higher than the heart which could show that he is of a higher society or is more advanced than the thing he is assessing. Too add to this, he has also made the doctor darker than the "I ♥ NY" which could show that the people who question society aren't as happy as the ones who just go out to embrace and enjoy it.

My mock up

This here is my mock up

I created this by finding an image of a man fishing on a box, an image of a cigarette and some dead fish cartoons. After finding these images, added them all to photoshop and used the magic wand tool to get rid of the backgrounds. I knew the idea I wanted to follow, so I created the background to look like someone was ice fishing. Just before I finished my mock up, I added everything together and made sure that everything fitted together quite well.

The idea

The idea of this is that smokers don't know the harm that smoking does to them. This idea can be shown with the man looking the other way, as if completely oblivious to everything. The dead fish show death and the cigarettes show that they kill things. Also, the layer of ice can also represent not knowing because you can't see under it. To add, I have also made sure that you can see the hook by the cigarette in the water and this stems from the very common phrase about smoking, 'being hooked'.

What is 'Gorilla Marketing'?

I reaearched gorilla marketing and it just came up with the correction 'Guerilla Marketing'

The online definition of 'guerilla marketing' that I found was: 'Guerilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.' 

A few examples:

Poplet about my smoking advert ideas.

This is my poplet with my ideas on.

These are the images, but enlarged so you can see the writing.