Discover and Explore Public Posts -Unit 2

 Visual qualities - It shows that the women are all stood by the window, longing for the men to get home. It also shows, to a degree, a proud look on the main woman's face whilst looking out the window towards the solders.

Design - It has a simple message and emphasizes the word "GO!" swell as having this underlined. It also has a small child clinging against the woman, which I'm presuming is the mother's, leg. This will show that the child is concerned, however, it may also give the message that she is mesmerized by her father going to war.

Tag lines or slogans - The tag line only specifies women telling them to go. This will make the men think "If I do this, I will impress the women when I come back".  Again, with the woman's proud face, it may also make them feel that they're doing something good for their family and that they will be proud and pleased with him fighting for our country.

I think the message behind this is that if you go to war, the women will long for you and love you when you get home.

Visual qualities - It has a plain, eye catching background that stands out from the outside world. The two sentences are almost as if they're printed in the style of a headline, so give emphasis of the point you are trying to make.

Design - This design is quite plain and simple, much like the message they're trying to give. It has a structured point with some simple facts, so people will read it because there isn't a lot to read. It also has "GET OVER IT!" printed in black, so this may attract your eye to it because it is a dark color, where as the rest of the poster is quite vibrant. It may also suggest that it is wrong because darker colors may physiologically make you feel as if you're doing something wrong if you can't get over the fact some people are gay.

Tag lines or slogans - The tag lines are both very small and simple sentences, so you can see their view without having to 'read between the lines'. 

I think that the message behind this is that we live in an advanced society, however, there is still homophobia, so we need to get rid of it. Also, it could also show that it isn't our business whether two men get married, just the same as if it wouldn't be our business if a man and a woman got married.

Visual qualities - It shows a child crying due to smoking. It is shaped in a bag like shape, so this may seem as if the child isn't being heard or that by the parents smoking, it is suffocating their child. The child crying makes people feel upset, especially parents, so if a parent smoked and saw this, they may stop because they may feel that their child could relate to how this one is feeling.

Design - This design has a very clear message behind it, smoking is affecting your children. The smoke seems very vague at first, but when you notice it and start to concentrate on it, you will notice that the child is breathing in the smoke through his mouth and nose whilst he is crying.

Tag lines or slogans - This has no tag lines or slogs because the message seems pretty obvious.

I think that the unconscious message behind this advert is that by smoking around your child, it is essentially child abuse. 

The Lighting Workshop

This is the video of me taking the photos.

These are the other photos:

The light is the dimmest on this photo.

The lights are not quite as dim as the previous picture, however, it has a rather low lighting and has created a shadow.

The lights are about mid way on this photo and although there is a shadow, it seems a bit brighter.

This photo has the brightest setting and really shows off the colour of the trainers.

The lights have been re arranged and slightly dimmed so it looks as if the light is coming in on an angle.

My favorite picture is the fourth one because it has a really nice shadow, but still makes the color look vibrant.

Self Assessment

Self Assessment - 

Why did we use studio light to photograph our trainer (discuss the quality of image)?

We used the studio light to photograph the trainers because it could show different shades of the colours and created shadows and effects you can't get on the internet. It also made the images less pixelated.

How did you use the lighting kit in own your photography for your final poster?  

I haven't yet finished my final poster, but that is a next step for Wednesday's lesson.

What do you need to do next week (Computer Design for final poster using Illustrator and Photoshop)?

Set yourself three steps

1. Upload the photos of the trainers onto blogger.

2. Finish off my poster.

3. Upload my final poster to blogger.

New Final Design Mock up

This is now my final design. I re made the design because everything from the setting to the shoes were wrong and weren't helping create the effect and 'message' that I wanted. To add, it is  more likely that I will be able to actually create this advert because I can photograph some shoes that are the same type as these.

Final Design for Trainer

For my trainer advert, I am going to have a person jumping into the shoes. I am also having the trainers a bright blue a with a neon pink to contrast against the gloomy, dull background of a rainy park. This will show off the trainers and because it will look as if someone is jumping into them, give the image that they are exciting and will make you happy, even if it is raining. 

This is my trainer mind map

Apposed to having the original colour scheme I chose (yellow, green and purple), I changed it to blue and pink because I couldn't find a trainer made by Sketchers that had that variety of color. I will add the Sketchers logo as well.

To add, my target audience has changed due to the change of colour scheme. instead of it being teens in general, it is now aimed at female teenagers.

This is what I changed about the original design.

Mock up for Poster Design

Analysis of trainer adverts

Analysis of trainer adverts.

The function of an advert is to advertise a product that someone has produced, in this case, it is trainers. They use previous sales and information to create a target audience. The target audience for this would probably be a healthy person who likes running and takes good care in themselves. Another target audience for these trainers could be a woman because they are pink. You could specify both of these possibilities and make an assumption that these trainers are aimed at a woman who either has been advised to get healthier or enjoys running anyway.

I'd say that they have used photoshop to make the trainers and the water bottles to look more 'heart like'. They could have done this by adding the photo of a heart into photoshop and putting the trainers and other products on top of it so that it looks more realistic. Also, if it didn't quite fit, they could distort it and make it look more like it is meant to be there.

Personally, I would do something similar to this, but I would add more colour and show more of a different color range so it may appeal to everyone. 

This advert is promoting a pair of trainers. The photos look as if the trainers have been splashed with bright colours and the colour scheme that they have chosen could appeal to both boys and girls. This is because the purple and the blue are quite girly colours, but the black and the green colours are quite boyish, so the trainers may appeal to a girl who prefers things like skating and playing football. I don't think that this would appeal to men because the colours are quite childish, however the trainers might appeal to a boy. 

I think that they have used a combination of photoshop and images taken on a camera because they could have thrown paint at a wall and added that to photoshop and then got a photo of the trainers and merged them together.

If I were to make an advert like this, I would make it clearer what I was trying to make a statement about because I found it quite difficult to find their 'theme' . I would also use a different colour scheme.

The function of this advert is to emphasize how tough they are. They have achieved this because the shoes are like a shield and are protecting people in the army and everyone knows how difficult the army is, so you think that the trainers will be sturdy and not break after you've worn them a couple of times. This is probably aimed more at men and boys because the army is quite a manly thing to do and not a lot of women sign up. Another reason why this may appeal more to men could e because they have 

I think that the people who created this image probably got an image of people being protected by a wall and they have added a few photos that they've taken of their shoes. They have probably duplicated this and created a wall.

If I were to make this advert, I would probably add a female solider as well as a male because it may appeal more to women apposed to what it may do now.