Final Design for Trainer

For my trainer advert, I am going to have a person jumping into the shoes. I am also having the trainers a bright blue a with a neon pink to contrast against the gloomy, dull background of a rainy park. This will show off the trainers and because it will look as if someone is jumping into them, give the image that they are exciting and will make you happy, even if it is raining. 

This is my trainer mind map

Apposed to having the original colour scheme I chose (yellow, green and purple), I changed it to blue and pink because I couldn't find a trainer made by Sketchers that had that variety of color. I will add the Sketchers logo as well.

To add, my target audience has changed due to the change of colour scheme. instead of it being teens in general, it is now aimed at female teenagers.

This is what I changed about the original design.

Mock up for Poster Design

Analysis of trainer adverts

Analysis of trainer adverts.

The function of an advert is to advertise a product that someone has produced, in this case, it is trainers. They use previous sales and information to create a target audience. The target audience for this would probably be a healthy person who likes running and takes good care in themselves. Another target audience for these trainers could be a woman because they are pink. You could specify both of these possibilities and make an assumption that these trainers are aimed at a woman who either has been advised to get healthier or enjoys running anyway.

I'd say that they have used photoshop to make the trainers and the water bottles to look more 'heart like'. They could have done this by adding the photo of a heart into photoshop and putting the trainers and other products on top of it so that it looks more realistic. Also, if it didn't quite fit, they could distort it and make it look more like it is meant to be there.

Personally, I would do something similar to this, but I would add more colour and show more of a different color range so it may appeal to everyone. 

This advert is promoting a pair of trainers. The photos look as if the trainers have been splashed with bright colours and the colour scheme that they have chosen could appeal to both boys and girls. This is because the purple and the blue are quite girly colours, but the black and the green colours are quite boyish, so the trainers may appeal to a girl who prefers things like skating and playing football. I don't think that this would appeal to men because the colours are quite childish, however the trainers might appeal to a boy. 

I think that they have used a combination of photoshop and images taken on a camera because they could have thrown paint at a wall and added that to photoshop and then got a photo of the trainers and merged them together.

If I were to make an advert like this, I would make it clearer what I was trying to make a statement about because I found it quite difficult to find their 'theme' . I would also use a different colour scheme.

The function of this advert is to emphasize how tough they are. They have achieved this because the shoes are like a shield and are protecting people in the army and everyone knows how difficult the army is, so you think that the trainers will be sturdy and not break after you've worn them a couple of times. This is probably aimed more at men and boys because the army is quite a manly thing to do and not a lot of women sign up. Another reason why this may appeal more to men could e because they have 

I think that the people who created this image probably got an image of people being protected by a wall and they have added a few photos that they've taken of their shoes. They have probably duplicated this and created a wall.

If I were to make this advert, I would probably add a female solider as well as a male because it may appeal more to women apposed to what it may do now.

Comparison of Photoshop and Illustrator

Photoshop

Things I prefer:

• You can see the pixels and edit them in more detail
• Has a better menu layout
• Has a more professional looking layering system

Things I am not too keen on:

• Some of the tools aren't as easy to access as they are on Illustrator

Illustrator

Things I prefer:

• The layout of the tools are clear
• You can have a larger variety of colour

Things I am not too keen on:

• It is really simple to do something wrong, but it is a lot more difficult to put it back right.
• You can't edit things in as much detail 

Which is better?

Well, for things, such as logo design, using Illustrator is better because it is like a piece of paper that you can draw on, where as Photoshop would be editing images into other images. Photoshop is formatted with pixels where as Illustrator uses vectors.

Why People Would use Each Program:

People who were editing real life photos would use Photoshop because you can make your photo more refined by editing pixel by pixel. If you were designing a logo, you would use Illustrator because it is more like paper and what you see, you get. Also, you can have access to a wider variety of colours.They would use Illustrator to create a logo, perhaps for a magazine, but they would also use Photoshop to edit a photo that would be going onto the front cover.

What I created:

I created a logo timeline on Coca-Cola through Illustrator.I created a photo of a wave breaking and added in a shark, a starfish and a bird through Photoshop. 

What I learnt:

I learnt that layers are your best friend on both programs because if you go wrong, you always have them to fall back on.
I learnt that when doing a task through Photoshop, virtually anything is possible, no matter how outside the box it is. I also learnt that when using Illustrator, your possibilities are slightly more limited, but what you can produce is really cool.


What I enjoyed:

I enjoyed editing pixels and making an image that isn't meant to be there, look like it is meant to be there on Photoshop.
I enjoyed being able to make images cartoonish and surreal on Illustrator.

What I found challenging:
 I found the technique of manipulating things more challenging on Photoshop because some tools couldn't be used together when I needed them to. I found editing images in more detail on Illustrator more challenging because you can't see tiny details of the picture as easily as you can in Photoshop. 

In the Future:

On Photoshop I would like to learn how to change real images into cartoon images and on Illustrator I would like to learn how to revert problems more easily. I feel that in certain aspects of both programs I am confident, however, when it comes to future tasks, I may need help with new techniques.

My Final Design and Self Review

This is my final design that I created on Photoshop.

Self Review:



What is a composite image?
A composite image is an image that has been manipulated or modified with images from online.

How would you describe a surreal image?
I would describe it as an image that isn't real.

What new techniques did you learn on Photoshop today?
I learnt how to pull a layer through to the background by changing the brush's flow and opacity.

How successful was your example piece?
My piece wash;t too successful because I don't think I chose a good theme to do.

What would you do differently next time?
I would change my theme and spend more time making the photo's looking like they were meant to be there by zooming in to the pixels more and making it look more even.

How would it improve your final outcome?
It would make it more interesting and intriguing. It would also look more professional.

Eric Johansson Inspired Work

First, you add your photo into photoshop by dragging it onto the icon. This will then make this photo your background.

You do the same with the photos that you want to add to photoshop, but it will make t a layer, not a background. Use CMD+SHIFT and drag it onto your background so you can edit it.

This is now your first layer. you need to add this blank cover over it by clicking the icon that has a circle in the centre of it. When you click CMD+I, the photo will disappear.

This is your brush opacity and flow. You need to lower both of them to bring the photo through, whilst the cover is on the photo.

You will soon notice that the photo shows through and you can do this with any photo.

To add more images, you just need to repeat the process.

Erik Johansson Mind Map

I made this with Luke D.K about the photo 'Go your own road' by Erik Johansson